iHospitality connects premium craft spirit brands with the most influential on-premise accounts in Central Florida and Palm Beach County. We don't just open doors — we build the relationships that drive lasting, measurable growth.
Visitors to Central Florida in 2024
Central Florida isn't just a regional market — it's one of the most dynamic spirits environments in the country. A relentless flow of tourism, a rapidly growing permanent population, and a thriving on-premise scene make it the volume engine of the state's spirits business, capturing 38% of all Florida liquor sales.
Palm Beach is the other half of the equation. Across 39 cities from Boca Raton to Jupiter, it pairs one of the country's highest concentrations of affluent year-round residents with a genuinely luxury on-premise scene — Worth Avenue, Clematis Street, Atlantic Avenue in Delray — and the densest cluster of private clubs in the state.
Florida is one of the three largest spirits markets in the United States. Cover these two markets properly and you've covered the rooms that decide whether a craft brand takes hold here.
Total economic impact from Central Florida tourism in 2024
Total economic impact from Palm Beach tourism in 2025
Spent by visitors in Central Florida every single day
Spent by visitors in Palm Beach every single day
CAGR for distilled spirits — fastest-growing alcohol category
Year-over-year tequila growth in Florida — leading subcategory
"Orlando proves your volume. Palm Beach proves your price point."
We operate on a hybrid model — combining a base market development retainer with performance-based growth fees. We only win when you win. No conflict of interest. Ever.
Direct sales representation and relationship management across our markets' premium on-premise accounts — bars, restaurants, hotels, and private clubs.
Strategic menu and back-bar placements at high-volume, trend-setting establishments that influence consumer behavior throughout the region.
Brand immersion sessions for bartenders and service staff — the people who actually recommend your product to guests at the point of sale.
Transparent, regular reporting on placements, velocity, and market performance so you always know exactly where your brand stands.
On-premise tastings, brand activations, and trade events that build genuine consumer awareness and create memorable brand experiences.
We secure your brand a permanent presence in the venues that matter — table tents, seasonal menus, happy hour lists, and featured boards. Event Activation puts your brand in the room for one night. Feature Programs keep it there every night.
From craft distilleries to heritage houses, these are the brands we've been proud to champion across Florida's most influential accounts.
Phil King didn't stumble into the beverage industry — he grew up in it.
Starting as a classically trained chef, Phil spent 15 years in professional kitchens designing menus and managing back-of-house operations before making a deliberate move into wine and spirits in 2000. That culinary foundation gives iHospitality a perspective most brokers simply don't have: a deep, firsthand understanding of how beverages function within the full context of a hospitality experience.
Over two decades in the industry, Phil built relationships with the account owners and operators who trust a recommendation because they know it comes from real expertise — not just a sales pitch.
Joined Southern Wine & Spirits, one of the nation's largest distributors, launching a career in beverage sales.
Moved to Premier Beverage, earning recognition for award-winning on-premise fine wine sales performance.
Promoted into Spirits Division management — progressing from Key Accounts to Account Development to Craft Spirit Specialist over the following decade.
Founded iHospitality to give craft spirit brands the dedicated, expert representation they deserve in Central Florida's booming market.
Plenty of brokers can get your brand in front of an account. We build the relationships that keep it there.
Our network wasn't built overnight. These are deep, trusted relationships with owners and operators who act on our word — not just our pitch.
We don't chase the whole state. Two markets, a dedicated operator in each — and that depth is your competitive advantage.
Our fee model combines a base retainer with performance incentives. Your success is directly tied to ours — no conflict of interest, ever.
From high-volume bars to premium retail, we understand the full spectrum of how spirits move through our markets.
If your brand is ready to establish a serious presence in one of America's most powerful spirits markets, we want to hear from you. Fill out the form and we'll be in touch within 48 hours.
Based in Orlando, FloridaServing Central Florida and Palm Beach County
Tell us about your brand and we'll reach out to discuss next steps.