iHospitality represents craft spirit brands in Central Florida and Palm Beach County. We showcase your brand to the bars, restaurants, hotels and private clubs that set the pace, and train the staff who pour it.
Visitors to Central Florida in 2024
Central Florida is one of the busiest spirits markets in the country. Tourism never lets up, the year-round population keeps growing, and the on-premise scene is huge. The region accounts for 38% of all Florida liquor sales.
Palm Beach County works differently. Its 39 cities and towns, from Boca Raton to Jupiter, are home to some of the country's wealthiest year-round residents. It has a real luxury bar and dining scene on Worth Avenue, Clematis Street and Atlantic Avenue in Delray, and the densest cluster of private clubs in the state.
Florida is one of the three largest spirits markets in the US. Cover these two regions well and you reach the rooms that decide whether a craft brand catches on here.
Total economic impact from Central Florida tourism in 2024
Total economic impact from Palm Beach tourism in 2025
Spent by visitors in Central Florida every day
Spent by visitors in Palm Beach every day
Annual growth rate for distilled spirits, the fastest-growing alcohol category
Year-over-year tequila growth in Florida, the leading subcategory
"Orlando proves your volume. Palm Beach proves your price point."
Everything a brand needs to get placed, poured and reordered in our two markets.
We showcase your brand to the bars, restaurants, hotels and private clubs in our markets, and look after those relationships over time.
Menu and back-bar placements in high-volume, trend-setting venues that the rest of the region follows.
Brand training for bartenders and servers. They're the people guests ask what to order.
Regular reporting on placements, velocity and market performance, so you can see how your brand is doing account by account.
Tastings, brand activations and trade events that put your brand in front of guests and buyers.
Table tents, seasonal menus, happy hour lists and featured boards. They keep your brand in front of guests long after an event ends.
“Successfully launched Gin Lane 1751 in over 150 new retail and bar/restaurant locations across Florida within the 18 months”
“Increased our regional sales by 75% year-over-year while maintaining healthy profit margins”
Geoff Curley, Founder & CEO, Gin Lane 1751
Read the full letterSome of the craft and established brands we've represented in Florida.
Phil started as a classically trained chef. He spent 15 years in professional kitchens, writing menus and running back-of-house, before moving into wine and spirits in 2000. That background still shapes how we work. We think about how a drink fits the menu, the bar team and the guest, the way a chef would.
Over two decades in the business, Phil has built relationships with owners and operators who take his recommendations seriously, because he knows how their business runs.
Joined Southern Wine & Spirits, one of the nation's largest distributors, launching a career in beverage sales.
Moved to Premier Beverage, earning recognition for award-winning on-premise fine wine sales performance.
Moved into Spirits Division management, working through Key Accounts, Account Development and Craft Spirit Specialist roles over the next decade.
Founded iHospitality to give craft spirit brands experienced, dedicated representation in Central Florida and Palm Beach County.
Getting on the list is the easy part. We keep working the account until your brand is moving.
Phil has sold wine and spirits since 2000. Many of the owners and buyers we call on have known him for years.
Central Florida and Palm Beach County, with a rep based in each.
A base retainer plus fees tied to growth. When your brand sells more, we earn more.
Bars, restaurants, hotels and clubs, plus the retail shelf.
“If I were building a spirits brand in Florida again, he's the first call I would make.”
Looking to grow in Central Florida or Palm Beach County? Tell us about your brand and we'll get back to you within 48 hours.
We learn about your brand, your goals and where you're sold today.
We choose the accounts and areas to start with.
Your rep starts calling on accounts, with tastings and staff training.
Each month you get a report on visits, placements and next steps.
Based in Orlando, FloridaServing Central Florida and Palm Beach County
Tell us about your brand and we'll reach out to discuss next steps.